“So, it sounds like the makings for a nice number, doesn’t it?” So this year we actually have it in a state where gambling is legal. And actually, the teams were in states where gambling was illegal. But the previous four Super Bowls that we've been able to participate in and book they were in states where gambling was not legal. “… We’ll see what the numbers are after Sunday. “This is a big week for us, with this golf tournament alone and then to pile on, we have the Super Bowl at the end of the week, which is incredible,” Avello told. That’s precisely the reason why DraftKings Sportsbook Arizona partnered with the Phoenix PGA Tour stop, looking to use the annual spectacle as a front door for the company’s sports betting apparatus in the state.įor Johnny Avello, who serves as DraftKings director of race & sportsbook operations, the 2023 Open mixed with Sunday’s Super Bowl LVII down Loop 101 in Glendale presents a win-win for the company.Īvello believes DraftKings, which laps the 17 Arizona sportsbooks in terms of overall betting handle (at just over $2.3 billion), can use the event lovingly referred to as “The People’s Open” as a front door for the Big Game.
